Web based mobile casual gaming
Over the last decade, web casual gaming has evolved from just a fun feature on some websites to a mature industry. Growth has even accelerated in economic downturn, outperforming autonomic Internet growth. Online casual gaming addresses a wide audience, including young girls and older female segments. Currently, more people play games online than all console gamers combined.
In the mobile games world, focus has been on JAVA downloads and iPhone Apps almost exclusively. Each time, a game has to be developed for every single device, or for a small group of devices, all over again. Additionally, research shows that many non-hardcore users find it difficult to download and install a game on their phone. Apple has done a tremendous job to make this process almost painless for the iPhone, though many apps are only used very shortly, before being removed from the springboard.
Mobile casual gaming from a browser however, is still a largely untapped market. BoosterMedia believes that this is about to change. Much better handsets, high-speed mobile Internet availability practically everywhere and greatly improved mobile browsers pave the way for mobile web gaming as well. Additionally, Adobe Flash, the number one platform for web gaming, has now been embraced by almost all major handset manufacturers.
Source: Flash-Enabled Handset Forecast – Strategy Analytics, October 2008
BoosterMedia and mobile casual gaming
BoosterMedia is bringing together all required expertise for viable casual gaming ventures on the mobile web. Our team of in-house and external Flash developers has gained tremendous experience in developing Flash games for mobile. Each game is tested on dozens of handsets and works on hundreds more. We learned how to deal with mobile specific features, such as keypad and touch-screen interfaces, varying CPU speeds that influence gameplay, memory restrictions and much more.
Additionally, BoosterMedia creates quality gaming portals that bring a great browsing experience for users. The interface of each mobile site is automatically optimized for the user’s phone. Our platform recognizes the handset and only provides those Flash games or links to applications that actually work.
Finally, we know about mobile advertising. We have run effective campaigns for advertisers worldwide, realizing high CTR’s. We provide online tooling for both publishers of mobile gaming portals as well as advertisers to track campaigns in real-time.
If you are a web casual games publisher and are looking for a mobile version of your portal, please contact us. And if you are mobile games developer or web Flash games expert that want work with us on new projects, don’t hesitate to let us know.